Small Vendors Taste Freedom at State Palace: A Journey from Apem Cakes to Es Doger

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President Prabowo Subianto’s 80th Independence Day celebration in Indonesia this year had a unique and inclusive vibe. Approximately 60 small business vendors were invited to participate, with their products purchased by the State Palace to be served to guests, 80 percent of whom were members of the public. The vendors, like Wahyu who sells traditional kue apem cakes, were overwhelmed with gratitude and joy for the opportunity to be a part of the celebration. For many of them, it was their first time stepping foot inside the State Palace, and the experience left them beaming with happiness.

In a special gesture, the Palace invited 60 micro, small, and medium enterprises (MSMEs) to provide 30,000 portions of food and drinks free of charge to the public. The vendors were stationed at three key points around the Palace, providing visitors with a unique and memorable dining experience. Many attendees expressed their awe and excitement at being able to witness the event up close, praising the Presidential Security Forces (Paspampres) for ensuring both security and hospitality.

This year’s Independence Day celebration symbolized a new era of openness and unity at the Palace under President Prabowo. The event served as a people’s festival, bringing together officials, ordinary citizens, and small street vendors in a shared space of celebration and camaraderie. The atmosphere was one of joy and inclusivity, reflecting the values of togetherness and community spirit.

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